Telling Stories.
Engaging Audiences.
Expanding Businesses.

Take your content to the next level

We are a content and research agency focused on the financial and legal services industries – and we are passionate about working with brands like yours to create impactful, original content that will resonate with your audience and help grow your business.

In an age of AI-generated content, good writing will stand out more than ever. That’s why at Pensar we will never use AI – we offer premium, hand-crafted content from experienced, professional writers that will connect with your audience on a human level.

“We continue to work with Pensar to assist with the development and deployment of hard-hitting research and thought-leadership projects into African markets. They are always responsive, professional and deliver high-quality output.”

Thomas PearsonChief Commercial Officer, Africa Legal

Whatever content you need...

Thought Leadership

Set the agenda with our survey-based reports

Blog Writing

Get straight to the point with our quick-fire blogs

White Papers and eBooks

Dive deeper on the industry trends that matter

Content Strategies

Grow your business with our bespoke content plans

See how you can benefit...

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Our work...

Who we are...

Our combined journalism, copywriting and research experience spans more than two decades, working for leading publications including The Wall Street Journal, Dow Jones Newswires, Legal Week and American Lawyer.

“Ben is quick to grasp any financial services topic and his writing is punchy, to the point and engaging.”

Nicola CowburnMarketing Consultant, Acin
Co-founder, Content & Strategy Director

James Mayer

James has extensive experience in content development, editing, writing and market research gained from working as the director of research at ALM publishing and Incisive Media in London and New York. Some of the clients he worked with include: CMS, Bird & Bird, Deloitte, Kroll, Microsoft, Mimecast, RBC, RBS, SAP Fulcrum and more. Prior to this he worked as an analyst at a start up and in policy analysis for a criminology think tank. James has an undergraduate degree in politics and a postgraduate degree in law. He is happiest travelling, overeating, listening to soul music or watching RuPaul’s drag race (sometimes all at the same time). He still can’t really swim, but did have lessons recently.
Co-founder, Editorial Director

Ben Edwards

Ben is an experienced journalist and copywriter, having previously been a reporter at Dow Jones Newswires and the Wall Street Journal in London. He has been freelancing since 2015, writing regularly for publications including Raconteur, Euromoney, IFR and Global Legal Post. Ben has a masters degree in newspaper journalism. He is fascinated by financial markets and the business of law (and space science). When he’s not working you can usually find him reading, checking the football scores or pretending to exercise. He once went diving with great white sharks and spent several summers in Ibiza editing a music magazine (equally as hazardous for your health).

Want to have a chat?