LWI-TR-Innovation Report 2017

Our THOUGHT LEADERSHIP content can help convey the messages, themes and brand identity that you want your audience to understand.

Thought leadership content provokes and inspires, ultimately making data and interviews come alive in a format that educates and engages your readers.

No report is guided by a single formula—we create a solution that suits your needs, aspirations and budget.

What WE CAN DO

We offer in-depth quantitative and qualitative market research, white papers, editorial features and interview-based reportage.

Our research can help you highlight the key trends and challenges that are impacting your audience, while our interviews with industry experts can provide unique insights and context on those issues.

The format is flexible too—our thought leadership reports can be published in hard copy or online, distributed at conferences and events, or act as a supplement to client pitches.  

CONTENT PLANNING

Business development and marketing teams today are leaner and more overstretched than ever before. Let us guide you through the entire content planning lifecycle, from inception—ideating on market trends and audience engagement—through to delivery, creating a multi-channel digital and print distribution strategy. No content plan is the same. We will work with you to identify what type of content will best connect with your audience given the time frame, industry, geographic reach and budget. 

DATA ANALYSIS

The best insight is data driven. We have years of experience conducting mixed-method market research to local and global audiences. Our techniques utilise online, phone and in-person research, and can be deployed for groups of all sizes. Once we collect your survey data, we will provide you with an analytical overview of the findings, highlighting what is most interesting and compelling. This data-led approach means your audience will benefit from information that is not only insightful, but factual and instructive.

SET THE AGENDA

Thought leadership is the next generation of agenda setting—an active, two-way conversation with your audience that that focuses on knowledge and enrichment. Investment in this type of content will underscore your commitment to leading discussions on the topics that are shaping the future of your industry, providing a forum for current and potential clients to debate the issues that matter most to them—a powerful tool for building your brand and expanding your influence.